Create a Campaign:
Select the campaign goal. Each Goal has different parameters🚗 Traffic Ad
Traffic campaigns are designed to drive users to a specific destination like a website, or specific page on your website.
📝 Leads Ad
Lead generation campaigns are ad campaigns designed to collect contact
information (like name, email, phone number) directly from users on Meta
instant form.
🔄 Conversion Ad
Conversion campaigns are designed to drive users to take specific actions, such as completing a purchase, downloading an app, or signing up for a service.
💰 Sales Ad
Sales campaigns are designed to drive purchases or conversions, showing your ads to people most likely to buy your product or service.
📢 Awareness Ad
Awareness campaigns are designed to increase recognition of your brand, product, or service by showing your ads to people most likely to remember them.
📞 Phone Calls Ad
Phone call campaigns are designed to encourage users to tap and call your
business directly from the ad, making it easy to generate phone inquiries or
leads.
💬 Message Ad
Message ad campaigns are designed to get more interactions on your content,
such as likes, comments, shares, event responses, or post saves on Meta
platforms.
📈 Boost Post
Boost post campaigns are used to promote an existing post on your Facebook or Instagram page to reach a larger audience and increase engagement like likes, comments, shares, or views.
Dynamic Creative Ads
Dynamic creative ads automatically test different combinations of your ad elements (images, videos, headlines, text, CTAs, etc.) to find the best-performing combinations for each audience segment. How it works:- You upload multiple images/videos, headlines, descriptions, etc.
- Facebook mixes and matches these to create many variations.
- The algorithm optimizes delivery to show the best combinations to each person.
- 3 images
- 2 headlines
- 2 descriptions
→ Facebook can create 3 x 2 x 2 = 12 ad variations and automatically test them.Benifits
- Saves time vs creating many individual ads
- Better performance through automatic optimization
- Personalized experience for different users
Use case: Best for performance-focused campaigns (e.g., conversions, traffic, leads)
Non-Dynamic Creative Ads
You create one static ad (or manually create multiple individual ads), where each version has fixed creative elements. How it works:- You manually design each ad with one combination of image/video + text + CTA.
- Facebook delivers that exact version to the audience without variation.
- Image A + Headline A + Text A
- Image B + Headline B + Text B
You have to manually test which ad performs better.Benifits
- Full control over how your ad appears
- Useful when branding consistency is key
- Better for storytelling or highly specific messaging
Use case: Best for branding campaigns, awareness, or highly designed creatives