Optimization Strategy
We offer two types of optimization:🎯 Audience Optimization (Every 14 Days)
Automatically improves your targeting based on:- Age & Gender: Focus spending on segments that engage more.
- Location: Shift budget away from underperforming cities.
- Placement: Pause placements (e.g., Stories, Feed, In-stream) that don’t convert well.
Example: If your smartwatch ad is converting well in New York for ages 18–35 via mobile feed, the system will automatically shift your focus there and reduce spend on segments like 60+ in Dallas via desktop.
🎨 Creative Optimization (Every 7 Days)
Improves what users actually see in your ads:- Images & Videos: Removes low-performing visuals.
- Primary Text & Headlines: Instead of removing, poorly performing copies are rewritten using AI for better engagement.
Campaign Optimization APIs
🧾 Register Campaign
Register a campaign for continuous optimization. Once registered, our system monitors and adjusts both audience and creative segments based on their performance.
📜 Get Optimization History
Retrieve detailed logs of past optimizations — see which audience segments or creatives were removed, added, or updated.
🗑️ Deregister Campaign
Stop optimization for a campaign. Use this endpoint if you no longer want your campaign to be optimized through the “Optimize For Me” system.
📘 Audience optimization is performed every 14 days, while creative optimization runs every 7 days.
Additional API endpoints will be added as new features are released. Stay tuned.