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Optimization Strategy

We offer two types of optimization:

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🎯 Audience Optimization (Every 14 Days)

Automatically improves your targeting based on:
  • Age & Gender: Focus spending on segments that engage more.
  • Location: Shift budget away from underperforming cities.
  • Placement: Pause placements (e.g., Stories, Feed, In-stream) that don’t convert well.
Example: If your smartwatch ad is converting well in New York for ages 18–35 via mobile feed, the system will automatically shift your focus there and reduce spend on segments like 60+ in Dallas via desktop.

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🎨 Creative Optimization (Every 7 Days)

Improves what users actually see in your ads:
  • Images & Videos: Removes low-performing visuals.
  • Primary Text & Headlines: Instead of removing, poorly performing copies are rewritten using AI for better engagement.

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Campaign Optimization APIs

🧾 Register Campaign

Register a campaign for continuous optimization. Once registered, our system monitors and adjusts both audience and creative segments based on their performance.

📜 Get Optimization History

Retrieve detailed logs of past optimizations — see which audience segments or creatives were removed, added, or updated.

🗑️ Deregister Campaign

Stop optimization for a campaign. Use this endpoint if you no longer want your campaign to be optimized through the “Optimize For Me” system.
📘 Audience optimization is performed every 14 days, while creative optimization runs every 7 days.
Additional API endpoints will be added as new features are released. Stay tuned.